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Outdoor Activity Brands – Look at it: you should get out more. All that beautiful countryside, those rolling hills and snow-capped mountains, and the closest thing to you is a Netflix screensaver. Lucky for you, leading brands and designers are now making it easier than ever to at least look like you’re going on a hike (even if it’s just to the local pub).
Outerwear has been making inroads into mainstream fashion over the past few years. Everything from hiking boots and trail runners to parkas and even dad’s favorite fleece is on trend right now. It’s easy to see why: it’s functional clothing that also looks good, making it a great addition to your everyday wardrobe.
Outdoor Activity Brands
With that in mind, these are outdoor brands worth checking out if you want to stay dry, warm, and look your best.
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A brand that not only wants to protect you from the elements, but also protect the outdoor environment you want to explore. Patagonia makes everything you could possibly need for a hike, and thanks to their widely recognized brand vision and values, they’re now a staple in the wardrobe of many a savvy sartorialist. Investing in one of their insulated jackets or heavy fleeces is a smart move, and thanks to their pioneering repair and maintenance initiative, their products will last you for many years to come.
As mentioned earlier, hiking boots are all the rage right now, and Danner has been instrumental in popularizing this particular silhouette. The best thing about Danner is that they fell into fashion almost by accident; At the end of the day, the American company’s success is all about sturdy, well-built boots that can handle anything (and look good at it).
Another brand that has conquered the high street but will still do in the wild. As a climbing company, like many of them share the market, The North Face has evolved into a modern fashion label that has risen to the top of the streetwear and sportswear market. If you want to make a jacket that’s just as good on the hike as it is in the pub, look for their GORE-TEX option in a bold color or print.
If you’re looking for a true winter coat, consider a Canadian. And of the many Canadian outdoor brands plying their trade, we were particularly impressed by Moose Knuckles. They include all the necessary technical bells and whistles (duck, waterproof outer shells, moisture-wicking linen casings) with enough aesthetic variation. Offering mountain-ready parkas, down jackets, lightweight jackets and classic bombers, each offers warmth and weather resistance in abundance.
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Another high-end outdoor brand courtesy of Canada. The Arc’teryx name and logo are inspired by Archeopteryx, one of the oldest known birds. We’re talking serious technical gear here, from classic wardrobe staples to climbing, hiking, trail running and snow sports-based items. The label’s alpine jacket collection offers sleeker silhouettes than their competitors and packs serious credentials for mountaineering and alpine skiing. But what might surprise you is their Keppel Trench Jacket, an advanced GORE-TEX durable silhouette that’s perfect for a city bike ride or an urban shower.
If you’re going to be outdoors, of course you’ll need something waterproof to carry all your gear – so may we recommend the Osprey? Their high quality technical backpacks are ideal for a wide range of outdoor sports and adventures and thanks to their superior build quality, they are durable. Like many others on this list, at the core of the Osprey brand is an environmentally focused mission statement. High-quality materials are combined with timeless design to create products that transcend fleeting fads and build on durability that promotes sustainability.
Think of Filson as a sort of American Barbour. Founded in 1897 to ferry the hordes en route to the Klondike Gold Rush through Seattle, the brand built its reputation on just about everyone from hunters and fishermen to engineers and explorers. According to them: what worked then is still working now. Gate clothing Filson these days? their jackets and flannel shirts. Whether you’re looking for something specifically designed for hunting or fishing, or just a weekend carry-on, Filson is your best bet for high-quality outdoor items that reflect the classic Americana workwear aesthetic.
While this Japanese label is very trendy in its designs, there’s no denying the outdoor credentials of Nanamica’s technical fabrics. Everything in its collection – be it jumpers, trousers or outerwear – is optimized for cooling, heating or drying, keeping the wearer as comfortable as possible while maintaining a cool modern aesthetic.
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The brand behind everyone’s favorite Scandi backpack also carries a great line in just about every other outdoor essential, from jackets to more technical hiking pieces. Sustainability is at the heart of the brand, from the sourcing of materials to production techniques and design. A wide range of bright and more subdued colors, as well as different fleeces and technical fabrics means that the brand caters for all tastes.
The European leader in outdoor sports equipment, the French brand Salomon, has moved away from its original snow sports origins with a wide range of outdoor apparel. The price of their outdoor sports jacket may shock you, but we’re talking serious technical prowess: the 360-degree pattern creates a second-skin-like fit, and the 162g ripstop GORE-TEX fabric means they’ll last and keep you dry. They don’t look half bad either.
You have to give it to old Alfredo Capello, he saw it in 1908 when he was making custom boots for farmers. The trick was to design one that could be worn in the mountains but also in the city. With their striking military-style silhouette and beautiful polished leather upper, Fracap’s now iconic M120 Sacrponcino design is reminiscent of the classic monkey boot, but with a unique Italian flair.
Skidoo jacket. You know the one: bright colors, a large front pocket that’s perfect for supplies or a map, a waterproof exterior, a comfortable interior, but breathability that won’t let all the moisture escape to your elbow. It’s Napapijri’s bread and butter, but the brand now produces a wide range of outdoor staples – notably fleece hoodies that are perfect for weekend outings but will also, funnily enough, garner praise if you happen to pop into their London warehouse.
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Outside, but do it with a classic New England aesthetic. That’s what Penfield is. Their founder was at the forefront of jackets in the 1970s and saw the potential of insulated clothing, bought an old factory in Hudson, Massachusetts and turned it into one of the few factories in the world capable of producing said clothing. The brand became known for its high-quality, functional clothing with a tailored flair – a reputation that remains to this day. A recent study found that more than 69% of Americans have increased their time and activities outside. Because of COVID, the outdoors has become a haven where people can socialize and come together, which has led to a boom in the outdoor industry.
Smart outdoor brands have focused on revitalizing their efforts and improving marketing awareness with the right budget to capitalize on the trend. If you haven’t already taken advantage of the opportunities, it’s time to reach out to the masses and let them know that you are the best source for the type of products you sell; This will increase your profits and improve customer retention.
If you’re not sure what appeals to consumers, don’t worry, we dug deep to see what the top adventure brands are doing right. From Patagonia to Billitt, you can learn how to stand among the best.
As soon as you load the site, you’ll be greeted with action-packed images showcasing hunting and camping accessories. The home page also uses a carousel to keep potential customers engaged. However, it’s not necessarily Bushnell’s vibrant imagery that keeps customers coming back; This is how they interact with their customers.
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Bushnell adds to the customer experience by educating customers. They offer quizzes and buyer guides, so customers are never disappointed with their purchases.
Bushnell also collaborates with various charities such as Folds of Honor and Project Childsafe. In this way, customers understand that their purchase helps the company give back to the community. Giving back reinforces your company’s values and shows that the organization cares about its customers and their safety.
Patagonia does things a little differently. Instead of simply acknowledging how they appeared on the About page, they put their story front and center so every user has a chance to read it. Doing so provides the company’s values, mission, and overall upbringing.
Not to mention, it helps customers understand that the company is experienced, knowledgeable, and trustworthy. These features are important to users. After all, consumers want to buy from a company they not only trust, but
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