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Most Effective Ways To Fundraise – As people in charge of fundraising for nonprofits, we often get “analysis paralysis,” the inability to decide on a course of action. We spend so much time checking out great new fundraising strategies, attending conferences, reading development books, and asking colleagues for advice that we struggle to launch a new fundraising initiative.
Over the past year, I’ve heard from many readers of our site that they work with small and medium-sized nonprofits, either as volunteers, board members, or staff members, trying to raise a small amount of money for a specific project or need. Many of these same readers told me that they struggle to organize all the information they read about fundraising in order to decide on an action plan.
Most Effective Ways To Fundraise
Today we’re presenting a list of 17 different ways your organization can raise $25,000. Nothing here is particularly ground-breaking or revolutionary, but small and medium-sized nonprofits have used each of these strategies successfully to raise $10,000. – $50,000 in a short period of time (1-3 months). If your school, church or charity needs to raise around $25,000 in the next few months, take a look at this list and decide
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This is by no means an exhaustive list. However, these 17 ideas should provide a great starting point for deciding on your organization’s strategy to quickly raise $10,000, $25,000, or whatever you need to help you achieve your mission. If you buy a product or service based on links found on our site, we can earn a commission. Read more about the Giving Assistant.
That’s a question heard at nonprofit headquarters across America—and sometimes it’s accompanied by a lot of hand-wringing or face-palming or (if you’re feeling really stuck) the occasional tear.
After working at a nonprofit for a while, it’s easy to feel like all the good fundraising ideas have already been taken.
But the good news is that there are still plenty of innovative ways to raise funds for your cause. This is especially true in the digital age, when fundraising can take forms that were unimaginable just a few decades ago.
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Still feeling stuck? If you’ve run out of fundraising ideas, you’ve come to the right place. We have nine innovative ideas for raising the dough.
What are some fun fundraising ideas that will engage your audience and add to your coffers? Whether you plan to run a digital or in-person campaign, the following ideas provide plenty of fundraising inspiration.
No, we’re not talking about sending email reminders to your followers to update their Flash plugins. Trust us, a one-day email flash fundraiser is much more effective.
One-day email flash fundraisers are similar to 24-hour giving days in that they take place over the course of one day. As the name suggests, they also take place via e-mail. The idea is to pick a day during which you send several emails to your supporters asking them to get involved and help you reach a certain goal by the end of the day.
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Many organizations find it helpful to choose a day that has a special meaning—for example, an organization’s founding day or a national awareness day that matches the organization’s purpose. It’s also important to promote the campaign in the weeks leading up to it so supporters know to keep an eye out for that day.
Use compelling storytelling, compelling design, strong calls to action, and other email marketing best practices in all of your campaign email updates and appeals. This increases the likelihood that people will read and participate in your fundraising campaign.
You may be familiar with this type of fundraiser without even knowing it. If you’ve ever heard of the ALS Ice Bucket Challenge, you know the power of interactive video fundraising. That’s what the challenge creators do. (All videos of people throwing ice-cold water on their heads reportedly raised more than $115 million!)
The idea is to create a challenge that people want to participate in and share. When you submit a challenge (via online video), participants—often nominated by a friend or family member—get to submit a video of themselves doing the challenge and then donate to the cause.
Easy Fundraising Ideas
These types of fundraisers are great because they raise money while raising awareness of your organization and cause. And the sky’s the limit when it comes to the number of participants!
Giving Assistant and AmazonSmile are both great options if you want to raise a little extra through your community’s online store. It’s also easy!
Giving Assistant to partners with over 3,000 online brands – and earning up to 5x more per purchase than AmazonSmile.
When shoppers sign up for Giving Assistant, they can donate 1-100% of their cash back earnings directly to your organization. The Giving Assistant platform is 100% free for non-profits and very easy for buyers to join.
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AmazonSmile is an Amazon website that allows customers to browse Amazon like they normally would—only at the time of purchase, the AmazonSmile Foundation donates 0.5% of the price of eligible purchases to a charity of the customer’s choice.
Chances are good that most of your supporters are on Facebook, as there are well over 2 billion people on Facebook! Utilizing this platform can be a great way to raise funds for your cause.
Amazon has also created its own donation program so that Amazon doesn’t back down. The tech giant’s Google Ad Grants campaign is part of its Google for Nonprofits program, which offers nonprofits the chance to receive more than $10,000 worth of AdWords advertising each month.
While advertising opportunities aren’t the same as cold, hard cash, this advertising real estate can significantly expand your nonprofit’s online awareness and reach. When your nonprofit’s ads appear in Google search results, you’re likely to increase your audience and attract new potential donors and supporters.
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Eligible organizations must have valid charity status and have an active website with what Google deems to be “meaningful content”. Kindergartens, government organizations, hospitals, schools and universities are not eligible for the program.
Kids and children are excited to participate in this kind of fundraiser, which hosts a scavenger hunt and charges individuals or groups to participate.
Make the event more attractive by letting attendees know they can win fun prizes. You might consider getting these prizes from local businesses, while also asking if they would be willing to offer a corporate sponsorship!
You can choose to organize the hunt around a specific holiday or theme. The goal is to make it challenging, but also accessible, so that participants don’t get so frustrated that they give up. Be sure to set a time limit so you’re not liable for late-night seekers.
Easy Nonprofit Fundraising Ideas
Nothing beats hanging out and watching a good movie—except hanging out and watching a good movie while raising money for a great cause.
If there is a gym or fitness studio near your nonprofit, partnering with them can provide a great opportunity to raise funds for your organization.
The exercise class fundraiser includes an additional fee for a one-time special class (preferably with a popular instructor!). Participants get to enjoy a high concentration of endorphins
Hula bragging with thousands of other people? Are you whipping up 3,000 pounds of fried rice? Sitting naked in the snow for almost an hour? These are accomplishments most people only dream of, and your nonprofit has the opportunity to make your dreams come true.
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The world-record fundraising event challenges your supporters to help you achieve something truly ground-breaking – and of course, raise money in the process. It also makes your event inherently newsworthy and likely to attract publicity-hungry corporate sponsors.
In addition to corporate sponsorship, these events can raise funds by asking individuals to pledge a certain amount and/or participate in peer-to-peer fundraising, where they solicit donations from people in their personal networks.
To come up with your idea, focus on activities that can involve a lot of people, such as the world’s largest scavenger hunt, the world’s largest number of people eating pizza at the same time, and so on.
Use this list to inspire future fundraising campaigns and get your wheels turning for future initiatives. It really is possible to engage your supporters and raise funds for your cause – without ever baking another cinnamon bun! If you’re part of a non-profit or school community, you probably know how challenging fundraising can be.
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Asking people for donations is never easy—especially when you’ve already exhausted your favorite fundraising ideas. Repeating the same fundraisers can lead to donor burnout, leaving you without the vital funds your organization needs.
Backers get excited when they see new ideas tailored to their interests. Having trouble getting unique ideas off the ground? No worries! We’ve compiled a list of over 100 unique fundraising ideas that are sure to inspire donors.
We’ve divided these ideas into categories so you can find what you need. Feel free to read
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