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How To Have A Successful Airbnb – Listing a property on Airbnb is an important step for every host and property manager. While some hosts use their own direct booking sites, more than 90% of bookings are made through the top OTAs these days. Follow these instructions to list your place on Airbnb and start building a successful business.
Creating an Airbnb listing is the first necessary step for any vacation rental host. Although some hosts use their own direct booking sites, the role of OTAs is key to maintaining a steady flow of bookings.
How To Have A Successful Airbnb
Vacation rental sites like Airbnb, Booking.com have earned the trust of countless travelers and remain some of the most popular platforms when it comes to renting vacation homes. In fact, more than 90% of bookings take place on the top OTAs nowadays.
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If you’re eager to create your first Airbnb listing or optimize your existing listings for more bookings, check out our instructions below.
To set up a listing for your property, visit Airbnb.com and click the “Create New Listing” button in the upper right corner. You will then see a form asking you to provide the following information about your rental:
Photos are the first thing visitors notice when looking for a property to stay at. That’s why investing in great photos is key to growing your books.
Your real estate photos should show the distinct style and character of your property. By adding small touches, you can emphasize the coziness and elegance of your short-term rental and create the atmosphere you want. For example, a few throw pillows and a rug will cosy, add a splash of color and pattern to your living room.
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To freshen up the decor in the dining room, lay on the table and place a vase of flowers. In a nutshell, your photos on Airbnb should show the kind of experience your guests can expect if they book with you.
Needless to say, property photos should be of high quality and in the same style. You will likely choose a professional photography service to ensure that your photos stand out. But if you have an eye for photography, you can take beautiful pictures yourself using your smartphone.
Make sure to turn on the grid mode on your smartphone for a balanced composition and shoot on a sunny day. To edit your photos and make light adjustments, you can also use mobile apps like Lightroom, Snapseed or VSCO. Along with uploading the property photos, add some photos of nearby landmarks and the street where your rental is located. This will help potential guests visualize their stay.
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Remember to add a photo of each room to your Airbnb listing, including photos of your private amenities.
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When creating an Airbnb listing, every host should be a bit of a marketer. Your strategy should start by identifying your target audience. Then you need to define unique selling points that could attract this guest to book with you.
For example, people who work from home will look for a comfortable workplace and stable Wi-Fi. Resort guests traveling by car will look for accommodations with free parking. Families will limit their search to child-friendly accommodations. Once you’ve determined your target audience, highlight your key selling points in your rental photos, description, and title.
While it may be tempting to focus only on your property’s strengths in order to stand out from other local hosts on Airbnb, you should be transparent about its weaknesses.
Is your Airbnb property located in a busy tourist area? Or is it part of an older building? Make sure to add these attributes to your listing description.
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For example, a busy area can be seen as an advantage for some visitors who enjoy lively streets and nightlife. And vintage fans will enjoy staying at an older property.
The next step in creating your Airbnb listing is to set house rules for your guests. Select the policies that apply to your property from the list provided by Airbnb.
The platform recognizes the possibility that each host may have its own rules. Make sure to add any extra rules that your guests will need to follow.
If there are any features of your home that guests should know about, you can make them clear by selecting the ones that apply to your rental from the following list:
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Before you start welcoming your first guests, you should decide how often you want to rent out your property, how much notice you need before guests arrive, and also set a minimum and maximum stay.
Airbnb’s minimum night requirement determines the minimum number of nights guests can stay at your property. While allowing one night may mean more bookings for your Airbnb listing, it may attract unreliable guests. A rental with a one-night requirement is in danger of turning into a party house.
On top of that, a one-night stay adds more effort and more work for hosts. You should keep your property in top condition at all times. However, it turns into a challenge with high visitor turnover.
That’s why most hosts prefer a three-night setting. It helps maintain a good occupancy rate and gets bookings from reliable guests.
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When it comes to setting a maximum stay, it’s important to check local regulations first. In some areas, Airbnb stays longer than 28 days may be prohibited, but in other cities, specific laws will apply. A long-term guest may be considered a tenant by law and the landlord/tenant rules will then apply.
You can block and open for separate days and even whole months. It is important to keep your calendar up to date to accommodate bookings and avoid double bookings. If you manage multiple properties in various vacation rental areas, managing the availability of your rentals can become a real headache.
Fortunately, vacation rental software like can come to your rescue by allowing you to sync all your bookings from multiple systems and manage them in real-time from a single interface.
While Airbnb will recommend that you use smart pricing, it’s best to do your research before pricing your rental. Compare similar properties in your area and use the Airbnb host calculator to find the best price for your Airbnb listing.
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To get the most out of your property, you should adjust your pricing according to factors such as seasonality, events in your area, or market price fluctuations. This will help you optimize your strategy for maximum revenue.
To attract early bookings, add a discount for your first guests. Airbnb will rank your listing higher in search results, ensuring a smooth start for you on the platform.
To encourage longer stays and reduce guest turnover, weekly and monthly discounts can be set. Your weekly discount will apply to bookings of 7-27 nights. Your monthly discount will apply to bookings of 28 nights or more.
To set your weekly and monthly discount, go to Pricing Settings for your listing and next to Stay Discounts, click Edit. Specify your discount and click Save.
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If you have multiple Airbnb listings, you can use rule sets to manage availability and pricing. When it comes to pricing, you can add the following rules to your rule set:
By introducing discounts in your policy, you can increase your occupancy. As visitors usually look for the best value for money, a discount option will attract more interest.
To select a cancellation policy, go to Your Listings and select the required listing. Then go to Booking Settings and click Edit next to Rules.
You will be able to choose from the following rules: Flexible, moderate or strict. To optimize their properties for more bookings, hosts and cottage owners avoid strict cancellation policies as it can put guests off. When you’re starting your hosting journey, it’s important to stick to a flexible cancellation policy to get your first bookings. This policy is most attractive to travelers as it offers the lowest refund options for guests.
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Airbnb also recommends choosing a flexible cancellation policy to get more bookings during the COVID-19 pandemic. Visitors’ travel plans may change unexpectedly if new restrictions are introduced in their country or city. Offering the option to cancel for free will have a positive impact on your hire rate and help maintain revenue.
To stay in the red and make sure their income can cover their expenses, hosts can add extra fees to their Airbnb listing. To do so, go to your listing and click on Pricing at the top of the page.
Then click on the Edit option next to Additional charges. Here you will be able to set the cleaning fee and extra guest fee, as well as specify the amount of the security deposit.
Although the Airbnb Host Guarantee protects your property, it only comes in handy in the case of “infrequent damage”. Insurance is considered if minor damage occurs during guests’ stay at your property (e.g. broken wine glasses or large stains on
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