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How To Find Top Producing Real Estate Agents – Visibility is important, and when potential customers find your home page, they will be looking for more information about you and your expertise. The best way to share this is with a bio that gives you a background in your real estate experience. Why is a Realtor’s bio so important? A National Association of Realtors (NAR) survey found that 52% of home buyers found their homes online. And before they talk about the listing, they want to know the qualifications and background of the seller. Let’s take a look at the steps needed to create a great sales bio and see bio examples from salespeople. How to Write a Realtor Bio Use a professional bio template. Share your experiences at home. Show your connection to the area where you sell. Determine the value you offer to customers. Also include your unique names (if applicable). Provide any past statistics (if applicable). Also include any awards you’ve won (if applicable). Tell a story or include information about yourself. 1. Use a professional bio prompt template. Why from the beginning? Writing a real estate agent bio can be difficult because of the challenges you face in impressing clients before you even get a chance to meet them in person. We’ve created over 80 professional templates and examples for you to use when writing your real estate portfolio. Whether you want to write in first person or third person, share on Twitter or LinkedIn, or make it long or short, we’ve got you covered with real examples. Download Now 2. Share your experience at home. As in any other profession, prospective clients evaluate real estate agents based on their credibility and authority. They want to make sure they’re making the right choice, choosing someone who won’t waste their time or ruin their experience. You can take action by explaining how long you’ve been in real estate, why you do what you do, and what makes you the right choice. Example “I have been successful in the Houston real estate industry for twenty years, and I have a reputation for being honest and innovative.” 3. Explain your connection to the area in which you sell. It helps to have an agent who knows your area and has a good understanding of the market. For this reason, people with local history should mention this in their information. How long have you lived here? What do you like about living here? Did you go to school here? How have you helped the community? Example of Local Connection “As a San Diego native, I know the area well and am eager to make my home your home.” 4. Emphasize the value you provide to customers. Ultimately, you’ll want to demonstrate what you offer to customers that your competitors don’t. Avoid emphasizing vague terms like “I provide customer service” because anyone can say it. Instead, highlight what makes you unique. Value Example “My business is based on communication, commitment, and transparency. This secret has helped me rise to the top 5% of real estate agents nationally by sales volume.” 5. Include your unique names (if applicable). If you have done any advanced training or certification, you have a deeper and deeper understanding of the job. This can benefit your customers greatly. It also helps to increase your credibility. Special Positions Example “When you combine Julie’s real estate experience with her extensive training, her clients are consistently successful. Her designations include Certified Buyer’s Representative (ABR) and Certified Real Estate Brokerage Manager (CRB).” 6. Provide any past sales figures (if any). Numbers act as a lot of “proof” of what you’re saying, so don’t be shy about providing it. How many families have you served? How much do you sell to retailers? How do you rank agents in your brokerage? Example of Sales Statistics “With my keen knowledge of the local market, I have helped over 500 families in the Lakeview area find their dream home – and I am confident that I can help you find yours.” 7. Include any awards you’ve won (if applicable). If you are a prize winner, prospects will see you as a leader and will trust you. Don’t be afraid to brag. You received those rewards of your own free will. Award Example “Syracuse’s #1 Best Selling Producer in 2022, Laura has built a reputation for her insightful conversations, unwavering integrity, and innovative marketing strategies.” 8. Explain a story or include information about yourself. The purpose of your bio isn’t just to get customers to trust you. It’s also about getting to know them and loving you. Behind the theme is a person with interests and preferences, so break this down by offering some of those things. Personal Story Example “Born and raised in Chicago to an architect and real estate agent, Anthony has a strong background in real estate.” Free Resources 80+ Real Estate Bio Templates & Samples Fill out the form to get free real estate templates. Realtor Bio Tips To Keep Your Readers Interested In addition to showing all the important details in your bio, it’s important to spice up and be creative with the way you edit it to get potential customers to read it. Here are our top realtor bio tips to make sure people read your bio to the end. 1. Choose the right image for your profile. You don’t need to pay a professional photographer to take your photo if you’re just starting out, but it’s important to make sure it looks professional. It is also important to avoid using selfies. When it comes to your bio picture, you have several choices to choose from. Here are the thoughts and what they say about you. A big head shot with your arms crossed. This type of header makes you look like an expert. It also represents expertise and authority. A common picture. A fun or casual photo shows your customers that you are friendly. In addition to being an expert, they can expect to deal with someone who understands their daily problems. Group photo. In most cases, a corporate image works with people who want to attract people based on what they have to offer. For example, if you say that you use a portion of your income to help the community, you can use a photo of yourself doing a special job. 2. Choose the right tone. You can use first or third person to write your profile. There is no rule that one is better than the other. It all depends on how you want to attract your audience. For example, if you write in the third person, you will appear professional and professional. On the other hand, if you use first person, your bio will have more personality as you will be speaking to the reader. It will be friendly and very classy. 3. Add your first sentence. Your bio is a digital way to create a first impression. The first sentence will determine whether your readers will continue reading or move on to another lender. Therefore, it is important to do this as much as possible. Every real estate agent has one thing that makes them different. Some ideas are: Number. How much money have you made for the companies you have worked for? How many homeowners have you helped in your career? Very good behavior. What is special about working with you? Are you open and responsive, well-spoken, or a forceful conversationalist? Competitive advantage. What sets you apart from other retailers? Is that how you sell and buy a home in a certain area? Whatever you do, make sure the first sentence grabs your reader’s attention. 4. Keep it short; sometimes less is more. In an age where our attention spans are shrinking by the day, bigger isn’t always better. You can maintain a short and sweet real estate profile and attract the right customers. If you’re going for a short bio, don’t be afraid to add some personal information to your professional resume. It’s important to make sure your readers feel like they’re dealing with a real person. For example, in addition to your accomplishments, you can also include your hobbies or what inspired you to get into the real estate business. 5. Make your profile count. While bigger isn’t always better, some real estate agents still like to have a long bio to talk about their professional life, interests, and commitment to their community. If you decide to write a long profile, make sure you make it readable. You can do this by using the following: Headings to separate the different parts of your life (education, activities, charity, etc.) Weight of letters and different colors; for example, you can use bold text to highlight your main points Bullet points to highlight things Creating your resume ensures that readers who read long paragraphs will pay attention to you. 6. Use your brokerage
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