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How Much Should Photographers Charge Per Hour – You are here: Home / Photography Beginners / Photography Price Guide – How Much Should Photographers Make In 2023
Who wouldn’t want to dive deeper into the subject of earning your own income? The most discussed topic in the photography practice is undoubtedly the price of your work. Especially when you’re just starting out, you want to be clear about the photography prices for beginners.
How Much Should Photographers Charge Per Hour
If you are asking, “How much should I charge for my photography?” then this article will be for you. Pricing your work is a complicated subject, but there are some basic guidelines to follow. In general, avoid spending more than you earn. This guide will help you understand what to charge.
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I have had many conversations about the right price and when to really know if you are asking enough and when you are underestimating your work and charging too little.
Whether you are into portrait, commercial, fashion, documentary or wedding photography, images are always in high demand. You could discuss this topic with other photographers and they will tell you that they price their work differently. So take notes on what you see other people charge, but decide on your own fees.
In order for you to make an informed decision in the future, I will examine different types of prices and what other professional photographers roughly charge in Europe.
Note again, it might be different for you depending on where you live. So you should research the prices that your local photographers charge so that you can have a clearer estimate.
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Beginner Pro Tip: When you’re just starting out, decide on the essentials for a great photo shoot and that way you’ll keep your overhead costs down. Make sure you have your website in place to show more of a professional feel – this way you can also raise your prices.
Freelance photography pricing is difficult but critical if you want to make sure you get the right amount for your work. I’ve outlined a few key methods for setting your freelance photographers’ prices right.
A typical method for setting freelance photography rates is usage-based pricing, such as high-quality images of their subject, product photography, or portraits.
For example, if your photos are going to be used in a national campaign, you can charge more than if they are published in a local newspaper.
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Also the time frame of the campaign is essential; are they used for the next year or for the next 5 years? Instead of charging hourly in this case, think about how wide the audience will be – the bigger the audience the higher the fee.
You could also use this rate to photograph weddings, but some photographers also sell them as packages, with a fixed time period.
If you decide to take this route, think carefully about the prices you will pay.
Check the prices for the local photographers in your area and make an estimate of what you are willing to charge and avoid too much of the competition.
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Consider that you should also charge the preparation time and the post-production of editing and delivering the work.
Even if it seems like a simple choice to make, when you choose to be paid as a photographer by the hour, you need to carefully calculate the potential problems you could have down the line.
This is for you to avoid facing difficult conversations with your customers about the final price. When your fees are highly dependent on work, consider tailoring your hourly rates to each client’s requirements. That way you will provide more value but still manage to keep it profitable.
As mentioned above, some photo shoots are priced according to the nature of the shoot. Then only rarely changes the price depending on specific details such as travel costs or fast delivery of the final product.
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But again, this will be important once you are more comfortable with your skills and know how much time each client will take.
Beginner Pro tip: You can charge by the hour for your first 20 photo shoots, and once you gain more experience, you’ll be able to gauge what price is right for your way of working.
It goes without saying that experience is a huge factor when it comes to evaluating your work reasonably. These amounts are per hour, but they are only to give you a direction to get an idea of the amount you can pay in total.
For example, a beginner photographer can pay for a photo shoot around $100-$150. But then a more experienced photographer can charge anywhere from $650-$1200 for a photo shoot (depending on the difficulty of the photo shoot).
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If you consider to be at this stage of your photography, you could charge for your services between $25-$75/hr. This would be for images you take for small websites or local ads. You just need to know the basics to be able to publish your images on one of these platforms.
You have some knowledge of the fundamentals and have developed a style of your own, maybe even have a specific field that you focus on. Photography students can charge a little more because they have formal training. The usual standard rate ranges from $60-$115/hour depending on how long they are in their studies, and whether they have professional experience.
This level is reached when you are in the final stages of your education or have just graduated. You have more professional experience and knowledge of photography history and can distinguish specific photography styles and methodologies. You can typically charge $70-$170/hr or $50-$150 per image.
You have worked in the professional field for a few years and can notice the differences between different photographers and their level of knowledge. You are experienced in discussing your work, are able to promote your services and are somehow part of the photography field. At this stage you can typically charge $230-$500+/hr if the job requires 2-3 hours of work. But if you are discussing more than 3hr work, charge it with
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You are expected to know how to photograph in different locations, experienced in lighting and printing. You handle post production well and deliver your work on time.
You can always go up from here and again, these are not set in stone but should guide you to know how much you could charge.
If you decide to specialize in one area, you can then raise your prices for the right demand.
This may not be something you look at right away, but as your practice begins to feel more personal and you’ve distinguished your way of taking pictures.
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But I also want to highlight that it’s perfectly healthy to be an expert in multiple photography styles at the same time, but defining that one area to be great at will also make it easier to be known for that particular specialty. Here you can find out how to hone your expertise and build a professional business.
Being an expert in a specific type of photography, specialized photographers have their work valued higher than general photographers. Here are some examples of how you can specialize:
Choose your specialization according to your interests. But also be aware that some of these are more profitable than others: If your specialty requires more equipment, you can charge more for your services.
At first, charging €30/hour might be where you feel comfortable. But be careful – start raising your prices as soon as you notice that you are booked more and your expertise starts to take off.
What To Charge
By deciding what role photography plays in your life, you can better assess yourself. If it’s a hobby, then sure, asking for a small fee is additional income.
But if you are thinking of turning it into something that will sustain your practice – you should know what prices the local photographers charge for specific events / photoshoots.
You can rate yourself based on your expertise in the style of photography at hand, as well as the budget your client is using.
I might pay $580-695/portrait, but again, if there is a specific need to have the images ready in a day, I would add an extra fee for expedited delivery.
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If the client wants to have a two-on-one photo shoot (2 separate people, one photo shoot), I usually create a lower cost package for them.
If the day goes beyond these hours, you can then charge extra for any additional hours and charge per hour.
These types of commissions are usually used in commercial photography and any type of photography that is scheduled to be done within that one day.
Sometimes some sessions can be sold as packages based on the number of images, so the photographer knows in advance how much post-production might take and can curate a more suitable package for each client.
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Startup Pro Tip: Getting a lot of photography jobs might feel amazing at first, but be careful not to book yourself for too many small, low-profit gigs. This is not sustainable in the long term. If you want to experience photography first hand, apply for an assistant job to learn more about the business before you start
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