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How Much Do Talent Agents Make – Is a simple question with a complex answer. So I want to start with a video trailer to help answer that question.
The video offers a glimpse, but there’s a lot to consider when looking at how much a travel agent costs. The cost of living makes a big difference with the average travel agent salary varying by region. In that case, a Minneapolis dollar is only worth 47¢ in Manhattan, NY, but if you go down south to Des Moines, your Minneapolis dollar is worth $1.16.
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The majority of leisure travel agents today are independent contractor entrepreneurs aligned with their host agency.
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Another important factor in the income of travel agents is whether they are employees or entrepreneurs. The majority of leisure travel agents today are independent contractor entrepreneurs aligned with their host agency. This is a change from the old school days when most travel agents were storefront agency employees.
One last big factor in travel agent salary? Types of trips that travel advisors sell. Corporate advisors will usually earn a higher salary than leisure/holiday travel agents.
Organizations that report travel agent salaries outside of the travel industry do not understand the nuances of our field.
The problem is that travel agent salary reporting organizations outside the travel industry don’t understand the nuances of our field. Most external sites do not include self-employed travel agents in their data, although host travel agents (which are aligned with host agencies) are big players in leisure travel. They often only look at employee travel agent salaries.
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That’s why we’re here! 🙂 As a company that only focuses on travel advisors, we’ll break down some of these nuances so you can get a more accurate picture of travel agent salaries. We’ll dig into some in-house data to break down travel agent salaries and earnings into digestible categories. Here’s what you can expect:
So sit down. Get your best cotton candy, because the full travel agent salary show is about to begin (and it’s going to be a good one).
Guess what? We just completed our annual travel agent survey in June 2022. We are now crunching the numbers and will update our travel agent salary numbers for 2022 soon!
Bureau of Labor and Statistics (BLS) data shows a 26% increase in travel advisor salaries over the past decade. The graph below illustrates how it has increased over time.
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So we looked at the BLS data, which you now know skews heavily toward employees and doesn’t reflect the true industry landscape where the majority of travel advisors are self-employed. Let’s take a look at the 2022 Travel Advisor Survey which profiles mainly self-employed advisors. HAR history graph so far
The results from the HAR survey are lower than the BLS numbers, with data showing that full-time counselors earn an annual average of $37,473.
It is important to note that the HAR survey profiles income among employed advisors (any advisor who is not an employee of a travel agent.) In the 2022 survey, only 4% of advisors who responded to the HAR survey were employees.
HAR’s 2020 longitudinal report shows that the income of full-time host advisors increased by 38% in the four years between 2016 and 2019
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Our site helps travel agencies start and grow travel agencies so our readers lean heavily on entrepreneurs. There are also other reasons the HAR survey data on travel agent salaries is lower than the BLS reports. . . COVID. As an employee, you receive a paycheck whether or not the company has income coming. But if you have your own travel agency and a global pandemic hits where no one can travel, guess what happened to your income? It dries up.
In fact, the HAR 2020 longitudinal report shows that the income of full-time host counselors increased by 38% in the four years between 2016 and 2019 (before the pandemic). Growth is faster than that of employees whose incomes have increased by 26% over ten years according to BLS statistics.
Since it is difficult to find the right information to combine all categories of advisors (corporate/leisure, employees/self-employed), we will examine in more detail the average travel agent salary for employed advisors, travel advisor employees, travel managers, and advisors company travel. We want to cover all our bases!
I’m going to throw some industry lingo at you now. Are you ready? The independent category contains two main categories of advisers: hosted advisers (those who use the accreditation number of another agency, called the host agency) and independently accredited travel advisers (who have their own travel accreditation).
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Here’s the big picture of what you need to know about self-employment advisors. Over time, the number of independent advisors has grown exponentially, while the number of storefront travel agencies has decreased over time. In particular, the host advisors and the host agencies that support them are the main avenues for bringing new talent into the travel agent distribution channel.
The annual Travel Agent Revenue Survey provides results on the independently hosted and accredited travel advisor segment. In 2021, full-time host counselors with 3+ years of experience earned an average of $24,982 and independently accredited associates earned $24,574.
It’s important to note that income levels for independently hosted and accredited advisors are still being affected by the pandemic’s ripple effects. Check out our longitudinal report for a 5-year view of travel agent earnings before the pandemic outbreak for a more realistic take on self-employed travel agent earnings.
I want to bring up one last thing that complicates things when it comes to self-employed travel agent salary. Why not? You’ve read this far! 😊
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The next section on employee travel agent salaries will give you a number that will be close to what you can expect if you are hired by an agency. However, when we talk about income for self-employed agents, the income/salary numbers can be artificially reduced.
Learn about different types of business structures here. So, keep these things in mind when you are looking for earning potential.
The salaries of travel agent employees have less difference when compared to self-employed travel agents. For the majority of travel advisor employees, income does not depend solely on commissions. Typically, employees will earn a mix of salary and commission-based income.
In our 2022 survey, here’s how travel advisor employees reported being paid in the 2022 Travel Agent Survey:
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Want to read more about how to make money in the bank? Read our article, How Do Travel Agents Make Money?
A fixed salary offers income stability not afforded to self-employed advisors. In addition, employees often receive benefits and are not subject to the additional complexity and cost of paying business taxes.
When looking at only travel advisor employees, HAR’s salary data is closer to what the BLS reports. In HAR’s 2022 survey, full-time travel agent employees earned $38,967.
The employee compensation model plays an important role when it comes to the number of travel agent employees. 70% of employees earn wages or salaries (either exclusively or in addition to commission income.) Below the graph takes a look at the average income of the two most common loss models.
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Corporate travel advisors typically earn more than those selling leisure travel. For corporate travel agent revenue, we rely primarily on third-party data because it’s not our jam. We are people of leisure here at HAR!
The average annual income for corporate agents ranges from $54,419 to $79,557 depending on which website you refer to. The following offers a snapshot of the third-party earnings reporting platforms that publish the company’s earnings.
Are you interested in becoming a Corporate Travel Agent? You can sink your teeth into some interesting information here:
Looking at the corporate travel agent career trajectory, the Travel Manager/Supervisor position starts with a higher baseline. Business Travel News (BTN) published a report on August 12, 2022 profiling Travel Managers / Supervisors who work for corporate entities as internal advisors (not working for travel agencies). The overall average salary for travel manager/supervisor positions is listed at $114,955.
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We look at travel agent salaries from different perspectives. You are created through the spinning, twirling madness of data acrobatics.
HAR’s past earnings and fee survey report offers information on what to expect from travel agent salaries. But ultimately, it depends on many factors. Not only by the type of advisor you have (which we discussed here), but other factors such as the type of travel you sell, sales experience, working hours, and more.
While trying to determine a consistent travel agent salary is impossible, one thing that is consistent across all surveys is that the majority of travel advisors prefer a career rich in travel experience.
The HAR 2022 Travel Advisor Survey shows that 74% of full-time (minimum) advisors are happy and satisfied with their income levels. 22% were “somewhat satisfied” and 4% were not satisfied with the level of income. And this is during a pandemic!!!
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Travel managers took the BTN survey somewhat lukewarm in their response to income satisfaction. 48% of travel managers report their income is the same, 12% feel they are “well paid,” and 41% feel their pay is “low for their responsibilities.”
And this is the thing
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