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How Much Do State Farm Agents Make Per Year
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State Farm is an American insurance service founded by farmer George J. Mecherle in 1922. At first, the company specialized in auto insurance only for farmers but then moved to other areas. Its range of activities includes life and home insurance from accidents and various financial and banking services. It is now an expanding network with offices in many parts of the United States. According to the Fortune 500 statistics of 2019, it ranks 36 among the most successful organizations. The main office is located in Bloomington, Illinois.
What is a State Farm? State Farm is a group of companies headquartered in Bloomington, Illinois. It was established in 1922 to provide financial and insurance services. Since 1942, this group has been the largest auto insurer in the United States.
Started as a small insurance project, Farm State has grown into a very profitable business that spans many countries. The fact is that in 2014 the company sold its Canadian division to Desjardins Group, which used the original name until 2018. It was then officially separated from its mother group and renamed Desjardins Insurance, while of America had the same name. The last change was completed recently – in 2019.
The company has kept the old logo, which has been very popular throughout its life. The red logo with three ovals is legendary: it has been around since the 1940s. The first update took place in 1953. And for 60 years, this design has played an important role in supporting the image of the brand.
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At the end of 2011, the company carried out a major overhaul of its look, where it changed the three oval logo to a modern logo. This is done to promote basic insurance services. The new certification was approved in early 2012 at the State Farm’s 90th anniversary. As the VP of Marketing noted, this measure is necessary to improve the organization’s productivity in today’s digital world. In general, during the existence of the company, it has six brands.
The first version of the logo already had an oval shape, which later took root and became the company’s logo. In the center of the ellipse is a black car. Several inscriptions surround it: “AIDS” (above) and “SAFETY” (below). On the side of the oval, there is a wide white stripe showing the place where the company was founded and the name that first appeared under it – “STATE FARM MUTUAL AUTO INS. Co. “.
The expansion of insurance claims has led to an increase in the number of ovals on the label. This period became decisive in the history of the company since it was in 1936 that the triangular symbol with three horizontal ellipses was introduced. They have a car, a cornucopia of crops, and a fire engine. This is a feature of the services offered: car insurance, fire, and crop loss. The inner part of the ovals has a red color, and two of them are connected in a figure of eight – a symbol of infinity. All the writings were the same.
After the reformation in the third oval with insurance against fire, a new inscription appeared – “FIRE END MARINE,” that is, protection not only from fire but also from accidents on the water. As a result, a piece of a helmet is shown on the logo instead of a fire engine. The designers turned the car halfway, and the cornucopia moved to the right. They wore the main colors red (central part) and olive (periphery).
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In 1953, the logo underwent a significant change. In the ovals, where the car, farm equipment, and helmet are presented, the text “Auto,” “Life,” and “Fire” appears instead. They are written in white on a red background and outlined in white. Above them is the name of the insurance company “STATE FARM,” and below – “INSURANCE.” All objects are in square frames with rounded corners. This logo also appeared after a certain date: in 2020, it was returned for use in advertising.
For a while, two symbols were used in parallel at the same time. They are similar since the second version consists of identical ovals with square text on a white background. The difference between the new and the previous logo is in the main company name presented on the right side. It is placed on one line and in sans serif font.
The current logo was approved in January 2012. Its author is the studio Chermayeff & Geismar. The developers tried to preserve as much as possible the three smooth shapes that form the triangle. To do this, they removed the signs from them and the fixed frame, leaving everything unchanged. References to service categories have been removed due to the expansion of insurance claims and financial services.
State Farm’s logo is an oval. At first, he was single, then three times. The shape of the main logo is pyramidal since there are two geometric shapes at the bottom and one at the top. This pattern has been preserved to this day, although both the drawings and the writings that were there in the beginning have disappeared from the ellipses.
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Many types of letters have been used at different times. Early versions featured a typeface near Whitney Bold Italic from designer Tobias Frere-Jones. Current versions use the Frutiger Bold Italic font, created by Adrian Frutiger and first published by Linotype.
As for the corporate palette, it is important to note: it is prohibited at all times. The first stamp was made in black and white. Then there is the olive green mixed with the red, which eventually becomes the main one.
The three ovals in the State Farm logo represent the company’s insurance categories: auto at the top, life, and fire at the bottom. Previously, all signs were signed; now, they are just painted. They first appeared on his label in 1936.
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The modern State Farm logo consists of three simple elements and one letter. Under the name of the insurance group of companies, there is a pyramid that consists of three ovals. They are the same in size, shape and have a nice “jimage” on top of each other.
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In 2016, State Farm, an insurance company based in Bloomington, Illinois, changed its name but retained its original logo. After rethinking marketing, she used the slogan “Here to Help Lives Go Right.”
In 2012, the State Farm insurance company redesigned the logo. She changed the graphic and textual elements, which she dictated the individual style of writing. Its logo has now been renamed State Farm News Gothic. We know COVID-19 is ongoing
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