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How Much Do Hotel Rooms Cost – In terms of revenue, offering too many options in the sense of too many rooms and rates is tantamount to “marketing to everyone without marketing to anyone” in marketing.
I visit hotel websites and their booking engines several times a day, not just for my clients.
How Much Do Hotel Rooms Cost
Too often, unfortunately, I believe the big mistake: hotels offer too many rooms and prices.
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Dozens of room/rate combinations are hard to digest on desktop computers and laptops… can you imagine how hard it is on mobile?
We believe that the more options we give, the better our chances of winning the deal.
This line of thinking, I imagine, leads hoteliers to believe that prospective guests have more opportunities to find a combination of rooms and prices that suit their desire.
If you’ve been following me and my posts, you’re sure to know how obsessed I am with the underlying feelings that hotel prospects feel at various stages of the booking process.
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In fact, many rooms and rates create confusion, resulting in people not only leaving the direct-booking process through the booking engine, but looking anywhere in the hotels that make them feel good.
Almost the whole. While offering more than 35-40 rooms and rates, in the last 5 years I have access to data of 500 hotels, I have never come across a hotel that has a good conversion rate and good amount of direct bookings…
Although I can’t demonstrate how long the booking page is with a screenshot, I counted 32 room and price combinations.
However, let’s take a closer look and see if there are rates that could potentially be removed as unnecessary.
Sandman Hotel Group
If I click the rate name, you’d think I’d see a long rate description telling me what the difference between these 2 rates is, right?
There may be more to it. And I don’t even want to dig deep because, either way, this rate is cheap.
Noisy, “What do I have?” It’s even harder for prospects to grasp the value behind the popular question. Every man asks himself when faced with a contract.
BO is BO because, in my opinion, they invest the most energy and resources in studying these kinds of things.
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Even after dealing with them for many years, I still get excited looking at their booking pages, trying to do some reverse engineering on their strategies and tactics.
Although the screenshot above doesn’t show it, you won’t see rates with unnecessary conditions pop up at the same time.
This hotel may have a chain, group or brand representative company rate from the RFP submitted.
Its sister rate, Web-Special Flexible, was placed at number 4. But the fact that the cancellation policy is 48 hours as opposed to 72 makes it more attractive.
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And what I don’t like the most is that it is being placed on top (before other normal prices that have the same conditions and prices).
Thus, the chances of getting more bookings are higher than its sister rate. Meaning, a better product. And we know how many decisions depend on the product.
However, product is just an absolute number that doesn’t mean a thing unless it’s contextual.
I don’t know if this is a rate created by the hotel or someone else at the top like a brand representative organization.
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I’m too lazy (and many users are too), don’t let me click to see what’s in the rate name.
But this is the most classic example of creating group promotions, packages, special offers without thinking about what has already been created.
In other words, there is no consistency, they appear to be random and isolated initiatives that are not incorporated into a proper rate strategy.
No booking engine user should overlook the English meaning of Best Available Rate in our technical jargon for BAR.
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There are no downsides in terms of value proposition, but a more engaging, clear, simple and efficient UX experience.
No screenshot will give you how long the page is, but look how small my scroll-bar indicator is:
It’s an exaggeration, I agree, and cases like this are rare to find, but I can’t help but wonder how many lost opportunities are being put on the table for competition or profit rather than money. OTAs.
The first suggestion is to do what I say in this article: check your unnecessary rates and clear your rate strategy (and eventually your room structure too).
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Managing rates, especially when you have hundreds of rates in your CRS, can become a big mess depending on whether other rates are available or not.
In this regard, I suggest you submit an enhancement request to your system provider, which is my second suggestion, which more or less looks like:
It’s just a mockup, and maybe it can be improved, but the principle remains: hide certain rates (or rooms) if other rates (or rooms) are visible.
In my previous entrepreneurial experience, together with my business partners we built our own CRS/booking engine (almost ten years ago) and as a former revenue manager, it was one of the first features I put in the pipeline.
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This turns out to be very useful because, in essence, hotels can simply decide on one sort of pricing hierarchy and let the system do the rest automatically.
As long as you know your rate structure, it’s not a big deal to set up.
Unfortunately, most IBEs I deal with only allow you to set up a maximum number of rooms & rates to display (for example, show a maximum of 20 products).
This may seem like an easy solution, but it’s not the solution for me, because you can’t control which rates to hide and which to show.
Bride Morning Fees Hotel Room Interior Gold Decor Stock Photo
If you have proper and in-depth data tracking, for example through Google Analytics, the above report is a must.
Not only does it show how many reservations you’ve had in a given period for each product (product = combinations of rooms and rates) you have, but also how many times each product has. has been viewed.
In other words, you can calculate the exchange rate for each of your rooms and rates, along with many other useful information.
I don’t suggest deleting products that don’t have reservations: it could be caused by the product being too low-visibility, which means that most of the time it’s not visible.
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This way, you can see if those products are actually attractive, based on the searches your prospects make through your booking engine.
In this case, what appeals is not just the products that generate the highest number of reservations, but the one with the highest conversion rate, i.e. the highest number of reservations relative to the number of product views.
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A young man and a young woman together in a tourism hotel pillow fight. They also fought over the actual price of the hotel room … [+]
If you’re like me, you’re bombarded with ads for amazing vacations at surprisingly low prices. Some of these offers are too good to be true, while others may be perfect for your next vacation. Keep reading as we share ways to find out how much a hotel really costs. More importantly, how to get the best deal on the hotel room you want for your next trip or vacation.
This article was inspired by a heated argument between Chris and Sean, a couple I work with. They seem to get back from every trip they make for money and the expenses they incur for those many trips. This happy couple comes together with different views about money. Somewhere between each of their views is a compromise and probably the right economic choices.
Recently they spent five nights at a resort in Palm Springs and disagreed about what
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