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How Much Do Acting Agents Cost – Talent agencies are the glue that binds the entertainment industry together, connecting artists with people who want to hire them.
Whether you’re looking to sign a talent agency or start your own, it’s important to understand how an entertainment agency works. This article covers the basics of what a talent agency is, how to apply for one, and how to start your own talent agency.
How Much Do Acting Agents Cost
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What Are Agency Costs? Included Fees And Example
. But are talent agents really yelling on the phone and overusing their assistants? Not always.
The main job of talent agencies is to find jobs for their clients – actors, writers, directors, athletes and other creative professionals. Talent agents can send audio, conference calls, and contracts. A good agent acts as a mentor, guiding a client’s career with advice and wisdom on everything from creative decisions to public relations and branding.
Talent agents work on commission, usually 10% of their client’s earnings. Many talent agencies work with multiple clients. Given the size of many entertainment contracts, working for a top talent agency can be quite lucrative.
When most people think of the entertainment industry, they think of Hollywood. While Los Angeles is the headquarters for many, there are talent agencies in NYC, London, Beijing and many other major cities.
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Leading talent agencies include Endeavor Talent Agency, Creative Artists Agency, United Talent Agency, Parade Talent Agency and ICM Partners. While each is a top talent agency, they all have their own strengths and weaknesses.
Now let’s get to their main functionality and what they actually do (besides yelling at their phones).
In addition to the occasional coffee meeting for clients, talent agents perform a variety of functions for their clients and agents. Some of them include:
Talent agencies come in all shapes and sizes. Some talent agencies specialize in one area, such as voice talent, writing talent, or business leadership, while others play the full game.
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Below we’ve compiled a list of partners from the ‘Big Four’ of Hollywood – CAA, WME, UTA and ICM – along with several other major LA talent agencies.
CAA Talent is one of the largest talent agencies, employing several thousand talent with a roster of A-list professionals including Tom Cruise, Tom Hanks and Jennifer Lawrence.
CAA’s size makes it one of the most powerful entertainment agencies, but it may not be the best fit for an artist just starting out. Oftentimes, talent agents at CAA only consider signing well-established artists.
United Talent Agency is one of the newest LA talent agencies, founded in 1991, but it has grown to become one of the best talent agencies, especially after a number of talent agencies representing comedians and actors moved from CAA Talent Agency to United Talent Agency in 2015.
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Known as William Morris Endeavor or WME, Endeavor Talent Agency is the oldest and largest talent agency, representing clients such as Christian Bale and Dwayne “The Rock” Johnson.
Like the CAA talent agency, WME’s size makes it a great fit for talent, but unless you have a few major credits to your name, you’ll have a hard time signing with WME.
Founded in 1975 when the Creative Management Consortium merged with an international agency, ICM represents a number of top TV shows and writers (including Vince Gilligan and Shonda Rhimes), making it a powerhouse in television packaging.
The Performing Arts Agency, or APA, was founded in 1962 and is perhaps best known for its musical comedy touring division, representing artists such as Jude Pope, Mary J. Blagg, and Eddie Izzard.
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Founded by Phil Gersh in 1949 during Hollywood’s golden age, Gersh is privately owned and operated by Phil’s two sons, Bob and David. Gersh Adam Driver, Kristen Stewart and J.J. Simmons.
Another top talent agency, Paradigm Talent Agency, is a little smaller than CAA or WME and is known for its music division. Paradigm represents clients such as Coldplay and Halsey, as well as writer Stephen King and director James Wan.
However, mergers, acquisitions and name changes are common at talent agencies, and clients and agents are constantly leaving the same talent agency. If you are planning to contact any agency, you should do your research beforehand and stay up to date with the latest talent agency news.
One of the most common questions from young artists looking to get signed is what is the difference between a talent agent and a manager? More importantly, what do I want?
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The simple answer is both. Many people say that managers provide career guidance and agents are primarily concerned with landing your next job. While this may be true, the difference between the two is a little more complicated.
In California and many other states, talent agents must be licensed, and individual talent agents must work for one of many talent agencies. Because talent agencies negotiate with clients and sign contracts.
Requirements vary when it comes to how to obtain talent agency certification. California’s requirements for LA talent agencies are different from New York’s requirements for NYC talent agencies.
Unlike agents, managers do not need to go through the same licensing process, and they cannot negotiate or enter into employment contracts on behalf of their clients.
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You can try attaching your headshot to a cold call or email, a resume, a writing sample, or your resume. All talent agencies keep careful records of every call they receive. However, due to the high daily volume of email and phone talent agencies, these unsolicited emails are unlikely to end up anywhere but the junk folder.
You can create an audience on YouTube, Twitter, TikTok or other social media platforms. Many influential talent agencies have signed up this way, but it’s not easy to go viral.
The best way to get the attention of entertainment agencies and land agents is simply to go online. Your personal connections with talent agents and other artists will go a long way in getting you noticed, and if your work is good enough, any talent agent worth their salt will want to sign you.
Agents are constantly networking based on their work, so this is also a great way to get started as an agent.
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The wisdom of youth is to find a job in the mailbox and work your way up. It is often said for a reason. That’s a good suggestion.
Starting from the bottom, whether it’s an inbox job, an internship, or a desk position, is the best way to work your way up to becoming a talent agent at any major talent agency.
Because your value as an agent comes from your network, you should feel comfortable connecting with others in the industry before, after, and during work.
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Starting your own talent agency is a little more difficult than just becoming a talent agency. Not only will you have large enterprise talent agencies like Alliance Talent Agency and Paradigm, but you’ll also have a number of smaller bipolar and boutique talent agencies competing with you.
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That said, the landscape of talent agencies is changing by the day, and events such as pandemics and union contract disputes have put a lot of pressure on larger entertainment agencies. So now might be an ideal time to start your own.
If you want to start your own production company, it’s best to find your own location first. Despite all the big LA talent agencies, smaller startups want to focus on the strengths of their small number of talent agents and their professional networks who represent their literary clients, such as film and television writers, or actors or directors. The prettier your mini temple agent is, the better.
In addition, you must complete the aforementioned license. Again, requirements vary from state to state, but in all cases there are a few documents you’ll need to provide that are proof of workers comp insurance.
Talent agents sometimes get a bad rap. But a good talent agent is an essential resource for any artist hoping to land a job and grow their career.
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There’s no doubt that agents provide a range of services that are incredibly important to the future success of their talent. One of these services is residual negotiation for actors. Check it out in our next post.
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