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Entry Level Recreation Management Jobs – “The world is changing a lot,” says University of Florida athletic director emeritus Jeremy Foley. “Not everyone wants to attend [sporting events] in person. There is a whole culture around watching them on TV. People need to be aware of the shifts and how to be successful when the habits of fans change.
One way to stay both up-to-date and competitive in the field is with a master’s degree in sports management.
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Further education in sports management can strengthen not only your career, but also the careers of the athletes and teams you work with. The field is multi-faceted and may involve coordinating events, coaching, working in finance or working in marketing, to name a few. Everything from major league franchises to club teams require personnel capable of performing a wide variety of functions.
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In addition to gaining industry experience, acquiring an advanced degree in sports management from a program with specialized paths such as athlete development and high performance coaching can help you achieve your desired career goals.
Careers with a sports management degree attract professionals from a variety of disciplines who are enthusiastic about the opportunity to work with professional, collegiate or recreational athletics. Sports organizations require employees with many of the same financial, operational and marketing skills as any other business. However, an aspiring sports manager should also have a thorough knowledge of issues unique to the industry. In addition, a sports manager with a specific focus in the field acquired through a sports management degree may find themselves in a more marketable position.
Financial professionals in sports must draw on their understanding of concepts like athletic valuation to negotiate player and vendor contracts. For marketers, the challenge is not only to sell the product, but also to bring in attendees. Marketing professionals may also be responsible for coordinating external communications of a franchise, such as using social media to facilitate the close bond between local fans and their home team. These are issues that require a specialized set of skills beyond the typical corporate environment.
One way to gain these skills is to pursue an advanced degree that allows you to specialize, like the University of Florida’s Master of Science in Sports Management program. Below are the areas you can specialize in in this program:
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Here is a breakdown of promising sports management jobs and critical challenges you can find in the sports industry.
These organized, dynamic professionals oversee all the essential elements that go into effectively promoting, executing and broadcasting a sporting event. Game day coordinators, often acting as liaisons between fans, the venue and management, help create a lively, energetic environment and ensure the event is an enjoyable experience for all attendees.
Athletic directors are often the central decision makers in sports organizations, responsible for overseeing almost every facet of a franchise, team or club. Anything from ordering equipment to hiring and firing staff can fall under their purview. Their work can also involve ensuring compliance with changing legal regulations, especially in the collegiate setting.
Sports marketing professionals focus on both creating buzz around the franchise or organization they serve and managing sponsorships that can affect the team’s brand. Overall, their mission is to promote the team, its players, and whatever other stories or assets attract public interest, increasing sales and strengthening the voice of the organization. Organizations of all kinds rely on experts who communicate powerfully through both digital and traditional media. Those interested in a sports marketing position may benefit from obtaining a certificate that focuses on social media in sports management.
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Leaders in the field effectively apply the available resources to maintain and improve an athletic venue. They may be responsible for managing construction contractors, hiring custodial employees, organizing ticket sales and entry, and coordinating emergency response plans. One way to develop this diverse set of management skills is with a certificate that focuses on sports event management.
As with any business, sports teams and franchises aim to be profitable and financially responsible. Considering that much of the company’s capital may involve athlete salaries and vendor agreements, these professionals may be called upon to examine the terms of a pending contract and ensure that it reflects the organization’s best interests. One way to gain more insight into the laws that govern the sports industry is with a graduate degree in sports management with a sports law specialization.
The guest relations manager ensures that fans have a positive experience with every member of a venue’s customer service staff. They coordinate with employees to check that everyone adheres to organizational policies. When there are any disputes or difficult situations, the manager takes the lead in finding a resolution.
Sports organizations often work with corporate partners to promote a product or service in exchange for initial or ongoing fees. The corporate partnership manager oversees the relationships, discovering new opportunities, developing agreements and supervising their execution. Other types of partnerships in sports may include deals with media outlets, such as exclusivity agreements for broadcasting rights.
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To learn more about sports management jobs, download our free sports management career guide. You’ll discover some of the most rewarding opportunities in the field and find out how you can build the skills you need to excel in these roles.
The online Master of Science in Sports Management from the University of Florida prepares professionals to take on complex financial and administrative challenges in the world of sports. The comprehensive sports management curriculum can help you develop the leadership abilities and administrative skills necessary to advance your career. Students can customize their education by taking electives in their areas of interest or choosing between optional specializations in:
Athlete Development prepares graduates to advise players on achieving a healthy balance between their physical performance and mental and financial well-being in positions such as Athletic Director or Director of Player Engagement.
High Performance Coaching is intended for students who want to pursue positions in managerial coaching or athletic administration, and shows them how to support the best performances in athletes.
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Sports law teaches lawyers and administrators about legal principles that can have important applications in the world of athletics, including insurance, real estate finance, insurance and fair competition.
To learn more about the University of Florida’s online masters in sports management and download a free brochure, fill out the fields below. You can also call (877) 665-3860 to speak with one of our academic assistants about the program.
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